How do you assign leads in your company?
If you are assigning leads by the Round Robin or Next Man Up Method, you can probably decrease your sales acquisition cost by 20 – 40% if you start assigning based on historical facts. At the same time, you can increase closing ratios significantly. It has been proven that if you assign leads based on a salesperson’s strengths both in the services or products they sell as well as the people they’re selling to, you can help to optimize both your sales revenues and marketing dollars.
Watch as Susan explains how to assign leads to salespeople who will sell them.
We always say, “Winners Know Their Numbers.”
In case you missed it, watch this for some hints on tracking marketing.