It’s been said that you need to put a percentage of your income to marketing to be successful, but do you know how much or where to spend that money? That was the question the team behind Profit Finder Pro Software was struggling with in our home improvement company. We answered the question by hiring a person to track all of the sales leads manually. While this antiquated approach worked, it was cumbersome.
Next came tracking and reporting sales on Access. As marketers came and went through our doors, we received more questions wondering how we were able to get such valuable data. Taking that Access platform to a whole new level, the program was re-written and a custom CRM was born. That CRM was Profit Finder Pro Software.
Launched in 2008, Profit Finder Pro is headquartered in Scottsdale, Arizona, and supports clients across the country. Started by small-business owners, the team at Profit Finder Pro has a heart for small business. When customers have shared feedback, we have been more than open and have even incorporated some suggestions into database upgrades. Before we add anything, however, we keep in mind that we do not want to clutter the system so that it becomes an unusable elephant, but yet want to offer features and benefits that will help our customers to run their businesses efficiently and profitably. Our team is not content to stop at what works now. We know that business and technology is always evolving, and we do our best to keep on top of what’s going on so that our system will continue to exceed our customers’ expectations.
The Numbers Don’t Lie
It can be challenging to explain everything that a CRM such as Profit Finder Pro can do without you seeing it. That’s why we suggest that you schedule a time to walk through a demo. We are eager to show you how we can help you stop the bleeding in your company and tap into metrics that will catapult your results. Contact us now to schedule your demo.
Increase in Sales from 2.5 million to 12.5 million in 23 months.
Radio Advertising Sales Acquisition Cost going from 35% to 4%.
“I decreased my marketing by $100,000 and increased sales by $400,000 in only 13 months just by using some of the analytics to change around where I was spending money. That’s $500,000 net in 13 months.”
Warren in Roofing & Window Sales in Arizona
What We Do Best
information is Readily Available
With this system it is easy for each person to keep an eye on the pulse of their area of business at all times. Business owners and managers love it when they have easy access to what is going on in all departments.
Nurture a Prospect to a Customer
How much money do you think you’re losing in possible sales because someone contacted you, but you never got back to them? It’s easy to keep touching back with those who have expressed an interest in your services. No longer do you call once and then forget about them if they did not answer.
Decrease the Sales Cycle
Create a path to faster sales through effective management of sales team and its customers.
Increase Closing Ratios
What we focus on, we improve. Watch your sales team as they work through the system to increase their closing ratios.
Decrease advertising cost percentages
If you’re not tracking the effectiveness of your marketing, you are losing money. This system allows you to laser focus on marketing that drains you or builds you.
Remove Gut Feelings
(It’s no longer a mystery how the sales team or advertising venues are performing!)
Increase Efficiency of Your Production Team
Our customers have cut the delivery of their services dramatically by setting timelines and expectations for their Production Teams.
With this system, customers are top of mind during the entire Sales and Production Processes, but it doesn’t end there! Once you have served your customers well, the ways you are reminded to reach out after the sale is where the real magic with your customers happens.
A guide to sales lead and marketing tracking in business to increase profits - an explanation of the crm analytics necessary in small business. Every business owner, marketing leader, or sales executive must know that marketing is measuring, and as Peter Drucker would say, "What gets measured gets improved." Real businesses spend money on sales, marketing, advertising, and manpower to be profitable. Really great businesses track all of these things, knowing where their time and resources are best spent. If you are lucky your new business might be succeeding despite not following these laws of the business universe, but luck runs out eventually. If you don't want to rely on luck and you want to invest in what works, you must track it to crack it. Susan Raisanen, an executive with a knack for the numbers, is about to show you just that. Pay attention closely because she has a track record for magnifying profits for people. This once school teacher and principal turned entrepreneur and software executive is guaranteed to make complex things simple in this book. Even if you started tracking half your business, you might double your profits! See the numbers other business owners have followed and taken action on in order to raise their sales and marketing profits by hundreds of thousands and even millions of dollars in relatively short periods of time. If you are a person who likes to take notes, the paperback book is recommended instead of the Kindle version, because there are sections at the end of each chapter to answer questions and write notes for your own business.
Puts a lot of good thought into what should a fundamental element in any business. Nicely written, I thought a book about tracking would be boring, but it is exciting. It shows the possibilities tracking can have. Soral K --Amazon
Excellent book. It explains in very straight forward, easy to understand language what numbers a business owner must look at and why. It also gives very specific actionable items that you can do to make sure you are not only looking at the right numbers, but you are looking at the right numbers correctly. This is an excellent guide and a wake-up call to any business owner that is struggling with the question of how to track and predict a steady flow of profitable sales. Quick easy reading, that is well worth the time. Rich Rose --Amazon
I like this book and learning about Susan through her stories was great. She has been tracking business numbers since she was a little kid. I knew I needed to get a better handle on what numbers should I track in my businesses, how to track them and then how to use that information or data to improve the business. Susan does a good job of explaining all three. I also learned about Salesperson Effectiveness which was interesting. The book also walks through examples which I found helpful. She also works the business numbers forwards and backwards so you can figure out how many leads a week you would need to meet your sales goals. I would recommend the book as it s an easy read of what can sometimes be a difficult subject numbers! Blaine Oelkers --Amazon
February 7, 2017
I have started implementing some of the common-sense practices advocated in this book. It has increased my productivity, efficiency, and made budgeting much easier. If you run a business, I can't recommend this book highly enough.
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