by Susan Raisanen | Nov 19, 2022 | Lead Sales Marketing Tracking Software, Marketing Tracking Software, Track Marketing
Measuring Marketing ROI What Is Wrong With This Study? There is a company with whom I work with on their advertising, and they were talking to different radio stations to find a good fit of a station and radio show personality for doing some advertising for their...
by Susan Raisanen | Oct 28, 2019 | Lead Sales Marketing Tracking Software, Sales Lead Tracking Software
If you spend money on marketing but have no system for tracking leads, you are losing money. The following article was written for and published in Colorado Builder Magazine on October 19, 2019. “One of your most valuable tools as a better people leader is your...
by Susan Raisanen | Oct 24, 2019 | Business Tips, CRM Software, Lead Sales Marketing Tracking Software
Growth requires a concrete plan with measurable objectives (The following article is taken in completeness from Colorado Builder magazine, published June 19, 2019.) Unless you are running a nonprofit, you are in business to make money. There is no shame in that....
by Susan Raisanen | Aug 2, 2019 | Lead Sales Marketing Tracking Software, Lead Tracking, Lead Tracking System, Sales Lead Tracking
How Do You Assign Leads in Your Company? If you are assigning leads by the “Round Robin” method, you are losing money. If you change the way you assign leads, you can probably decrease your sales acquisition cost by 20 – 40% if you start assigning...
by Susan Raisanen | Jun 14, 2018 | Lead Sales Marketing Tracking Software, Lead Tracking, Marketing Tracking Software
Building a Business? Three Things Every Business Owner Must Know To Be Successful When you build a home, you follow the specific steps outlined in the blueprint. And when you do, you build the home of your dreams. This applies to your business as well. In order to...
by Susan Raisanen | Dec 21, 2017 | Closing Ratio, Lead Sales Marketing Tracking Software
Not closing sales? Stuck and going nowhere? Recently I was in a meeting with a group of sales reps and the topic of closing ratios was being discussed. In their company, they have a two-step sales process. On the initial appointment they go to a customer’s home to...
