by Susan Raisanen | Nov 19, 2022 | Lead Sales Marketing Tracking Software, Marketing Tracking Software, Track Marketing
Measuring Marketing ROI What Is Wrong With This Study? There is a company with whom I work with on their advertising, and they were talking to different radio stations to find a good fit of a station and radio show personality for doing some advertising for their...
by Susan Raisanen | Sep 1, 2015 | Marketing Tracking Software, Track Marketing
I thought this was a great article on marketing mistakes. The title indicates it’s for Retail, but experience tells me this applies to other industries, too. Most of all, if you have a marketing strategy planned and carried out and continuously adjusted over...
by Susan Raisanen | Jun 25, 2015 | Marketing Tracking Software, Track Marketing
How Do I Track Marketing? It is one thing to buy advertising, but another to actually know whether or not it’s working. Business owners and marketing managers, it does not have to be complicated. In fact, there are systems that are set up to easily track the...
by Susan Raisanen | Oct 10, 2012 | Marketing, Marketing Tracking Software, Track Marketing
Marketing Tips I ran across this article today and thought you might enjoy reading it. Jim Connolly gives some of his top marketing tips, and some of them are really worth repeating. I did notice that he made no mention of direct mail, of which I am a great fan. More...
by Susan Raisanen | Apr 23, 2012 | Email Marketing Software, Marketing, Track Marketing
Social Media – How it can be used to help grow business. The word from entrepreneurs of fast-growing businesses are attributing the growth at least in part to social media. Some give it more credit, some give it less, but they are all giving some credit of their...
by Susan Raisanen | Apr 2, 2012 | Email Marketing Software, Marketing, Track Marketing
I just ran across this today and thought it might be of interest to those who follow our blog. To me, the most important line is that relationships will drive loyalty and sales. Your marketing tactic may differ, depending on where your demographics of customers, but...
