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Common Misunderstanding in Measuring Marketing ROI

What Is Wrong With This Study? Just this past week, a company with whom I work with on their advertising, was talking to different radio stations to find a good fit of a station and radio show personality for doing some advertising for their company. The radio station...

Do Customers Call Your Office to Set Appointments?

How Do You Set Appointments? (See Video below) Are you one of those service-oriented companies that has your phone number in your advertising that asks for people to call your office to set an appointment for one of your people to go out to their home or business to...

Susan Raisanen, Profit Finder Pro Software President, Co-Authored Book Released

Susan Raisanen, co-author with David Fagan in Zero to Hero. Profit Finder Pro Software’s President, Susan Raisanen, is a co-author of Zero to Hero, an Amazon book that was released today! This book was authored by David Fagan, and  is a collection of other...

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