by Susan Raisanen | Nov 19, 2022 | Lead Sales Marketing Tracking Software, Marketing Tracking Software, Track Marketing
Measuring Marketing ROI What Is Wrong With This Study? There is a company with whom I work with on their advertising, and they were talking to different radio stations to find a good fit of a station and radio show personality for doing some advertising for their...
by Susan Raisanen | Aug 25, 2020 | Marketing Tracking Software, Measuring Sales Performance, Sales Lead Tracking Software
Episode 116: Getting the Biggest Bang Out of Your Marketing with Susan Raisanen The following article is taken completely from an interview Victoria Downing and Mark Harrari from Remodelers Advantage had with Profit Finder Pro Software’s Susan Raisanen on July...
by Susan Raisanen | Jul 27, 2020 | Sales Lead Tracking Software
What is the difference between Marketing and Advertising, or do they mean the same? Some people will use these interchangeably, but really they are two different concepts. Marketing is your overall plan of identifying your ideal customer’s needs and then...
by Susan Raisanen | May 18, 2020 | Business Tips, Grow My Business
Building a Successful Business Requires a Plan Builder business owners need three things to draft a blueprint for their companies This article in completeness is one that was written for Colorado Builder and is featured in their April 10, 2020 online issue. See...
by Susan Raisanen | Oct 28, 2019 | Lead Sales Marketing Tracking Software, Sales Lead Tracking Software
If you spend money on marketing but have no system for tracking leads, you are losing money. The following article was written for and published in Colorado Builder Magazine on October 19, 2019. “One of your most valuable tools as a better people leader is your...
by Susan Raisanen | Oct 24, 2019 | Business Tips, CRM Software, Lead Sales Marketing Tracking Software
Growth requires a concrete plan with measurable objectives (The following article is taken in completeness from Colorado Builder magazine, published June 19, 2019.) Unless you are running a nonprofit, you are in business to make money. There is no shame in that....
by Susan Raisanen | Aug 2, 2019 | Lead Sales Marketing Tracking Software, Lead Tracking, Lead Tracking System, Sales Lead Tracking
How Do You Assign Leads in Your Company? If you are assigning leads by the “Round Robin” method, you are losing money. If you change the way you assign leads, you can probably decrease your sales acquisition cost by 20 – 40% if you start assigning...
by Susan Raisanen | Oct 18, 2018 | Marketing Tracking Software
Common question: How do I track marketing? Is Radio Advertising Worth It? Apply the Track It To Crack It Equation. The only way to make sure your marketing works for you is to track it! Look at how this business owner started to track marketing, and the difference it...
by Susan Raisanen | Jun 14, 2018 | Lead Sales Marketing Tracking Software, Lead Tracking, Marketing Tracking Software
Building a Business? Three Things Every Business Owner Must Know To Be Successful When you build a home, you follow the specific steps outlined in the blueprint. And when you do, you build the home of your dreams. This applies to your business as well. In order to...
by Susan Raisanen | May 17, 2018 | Business Tips, Marketing
Create An Emotional Compelling Reason to Buy I have had a fun experiment over the past few years and it has proven to be a great trip. As you’ll find out, it’s kinda cheesy in more ways than one, but the lesson I learned was very clear and applies to...
