How Do You Assign Leads in Your Company?
If you are assigning leads by the “Round Robin” method, you are losing money.
If you change the way you assign leads, you can probably decrease your sales acquisition cost by 20 – 40% if you start assigning based on historical facts. At the same time, you can increase closing ratios significantly. It has been proven that you can help optimize your sales revenues and marketing dollars if you assign leads based on a salesperson’s strengths. By tracking the services they sell well, the people they sell to, and the leads sources, and then assign leads based on results, you will increase your bottom line.
Watch as Susan explains how to assign leads to salespeople who will sell them.
We always say, “Winners Know Their Numbers.”
In case you missed it, watch this for some hints on tracking marketing.