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It’s Emotions That Sell

Create An Emotional Compelling Reason to Buy I have had a fun experiment over the past few years and it has proven to be a great trip. As you’ll find out, it’s kinda cheesy in more ways than one, but the lesson I learned was very clear and applies to...

The Key to Creativity

The Key to Creativity The following article about the key to creativity is ethically “swiped and deployed” from an email I received from Chuck Trautman, founder and CEO of the Arizona Marketing Association, a group where I mastermind, learn and exchange...

The Best Kind of Marketing

Word of Mouth Advertising Still Beats All! The following article was taken from Remodeling. Don’t let technology advances and new products fool you: Word of mouth marketing (WOM) is still one of the most popular marketing tools for small businesses. “Word of mouth...

"Often a Bridesmaid, Never a Bride"

“Often a Bridesmaid, Never a Bride” Recently I attended the GKIC SuperConference in Jacksonville, FL. There were many great speakers and presentations, but my favorites were the ones Dan Kennedy himself gave. Dan has such a dry sense of humor, and his mind...

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