by Susan Raisanen | May 17, 2018 | Business Tips, Marketing
Create An Emotional Compelling Reason to Buy I have had a fun experiment over the past few years and it has proven to be a great trip. As you’ll find out, it’s kinda cheesy in more ways than one, but the lesson I learned was very clear and applies to...
by Susan Raisanen | Jul 28, 2016 | Business Tips, Marketing
The Key to Creativity The following article about the key to creativity is ethically “swiped and deployed” from an email I received from Chuck Trautman, founder and CEO of the Arizona Marketing Association, a group where I mastermind, learn and exchange...
by Susan Raisanen | Jun 13, 2016 | Marketing
Word of Mouth Advertising Still Beats All! The following article was taken from Remodeling. Don’t let technology advances and new products fool you: Word of mouth marketing (WOM) is still one of the most popular marketing tools for small businesses. “Word of mouth...
by Susan Raisanen | May 12, 2016 | Marketing
“Often a Bridesmaid, Never a Bride” Recently I attended the GKIC SuperConference in Jacksonville, FL. There were many great speakers and presentations, but my favorites were the ones Dan Kennedy himself gave. Dan has such a dry sense of humor, and his mind...
by Susan Raisanen | May 4, 2016 | Business Tips, Marketing
Looking for lead generation tools? The following is a great resource, and I’ve copied the entire article here for you. Credits belong to John Jantsch at Duct Tape Marketing. John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct...
by Susan Raisanen | Sep 30, 2015 | Marketing, Sales Lead Tracking Software
‘What Business Are You In?’ This morning I read a fantastic article from Francis Battaglia over at Independent Talk KFNX Radio, and thought this would be a really good question to pose for all of my customers and friends. Who are you and whom and what you serve?...
