The Key to Creativity

The following article about the key to creativity is ethically “swiped and deployed” from an email I received from Chuck Trautman, founder and CEO of the Arizona Marketing Association, a group where I mastermind, learn and exchange proven marketing ideas with fellow business owners. As business owners, we often have so many things going through our heads at any given time that we feel like we can’t just sit down and create on demand! He had some good thoughts here, and I figured others would enjoy reading them, too.
When are you most creative? I don’t mean when do you get the most accomplished, but when do you have your most creative thoughts and ideas? In the middle of day? Late at night? Early in the morning? In the shower? In the middle of the night? If in the middle of the night, do you get up right then and jot down ideas or wait until morning and pray you remember the details? In order to take advantage of the million-dollar ideas that can help grow your business, you have to seize the creative ideas when they happen.

Chuck Trautman

Chuck Trautman, Founder and CEO of Arizona Marketing Association

The key to creativity is to not force it – just let it happen. If you try to force it, your mind is likely to switch from creative mode to task mode and then you become focused on the things you need to do that day, instead of things to do for the future.
A lot of folks don’t believe they’re creative. In fact, the people who believe they lack creativity are probably in the majority. Even a lot of entrepreneurs may believe it’s more important to be analytical than creative, to be more left-brained than right-brained. Creativity is not about the ability to draw or paint. Creativity is about having ideas, and everyone has new ideas. I bet you’ve experienced getting sudden, new ideas like this: You’re driving, sleeping, or perhaps thinking about something else, and pow! A new idea pops into your head. 
Most successful businesses conduct brainstorming sessions with employees and work teams. Brainstorming is a great tool, because ideas really do build upon each other. The cardinal rule of a good brainstorming session is that there are no dumb ideas. Everything’s fair game. Participants share what pops into their heads, without fear of being chastised for whatever their ideas happen to be.
Embrace the ideas when they come to you and be ready to capture them!

Chuck Trautman

Arizona Marketing Association
CEO and Founder
(480) 905-5570

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