Track It to Crack ItThe Ultimate Guide to Unlocking Your Company's Full Profit Potential

A guide to sales lead and marketing tracking in business to increase profits - an explanation of the crm analytics necessary in small business. Every business owner, marketing leader, or sales executive must know that marketing is measuring, and as Peter Drucker would say, "What gets measured gets improved." Real businesses spend money on sales, marketing, advertising, and manpower to be profitable. Really great businesses track all of these things, knowing where their time and resources are best spent. If you are lucky your new business might be succeeding despite not following these laws of the business universe, but luck runs out eventually. If you don't want to rely on luck and you want to invest in what works, you must track it to crack it. Susan Raisanen, an executive with a knack for the numbers, is about to show you just that. Pay attention closely because she has a track record for magnifying profits for people. This once school teacher and principal turned entrepreneur and software executive is guaranteed to make complex things simple in this book. Even if you started tracking half your business, you might double your profits! See the numbers other business owners have followed and taken action on in order to raise their sales and marketing profits by hundreds of thousands and even millions of dollars in relatively short periods of time. If you are a person who likes to take notes, the paperback book is recommended instead of the Kindle version, because there are sections at the end of each chapter to answer questions and write notes for your own business.

Track It to Crack It Reviews

"Puts a lot of good thought into what should a fundamental element in any business. Nicely written, I thought a book about tracking would be boring, but it is exciting. It shows the possibilities tracking can have."

Soral K --Amazon

"Excellent book. It explains in very straight forward, easy to understand language what numbers a business owner must look at and why. It also gives very specific actionable items that you can do to make sure you are not only looking at the right numbers, but you are looking at the right numbers correctly. This is an excellent guide and a wake-up call to any business owner that is struggling with the question of how to track and predict a steady flow of profitable sales. Quick easy reading, that is well worth the time."

Rich Rose --Amazon

"I like this book and learning about Susan through her stories was great. She has been tracking business numbers since she was a little kid. I knew I needed to get a better handle on what numbers should I track in my businesses, how to track them and then how to use that information or data to improve the business. Susan does a good job of explaining all three. I also learned about Salesperson Effectiveness which was interesting. The book also walks through examples which I found helpful. She also works the business numbers forwards and backwards so you can figure out how many leads a week you would need to meet your sales goals. I would recommend the book as it s an easy read of what can sometimes be a difficult subject numbers!"

Blaine Oelkers --Amazon

"5.0 out of 5 stars I can't recommend this book highly enough I have started implementing some of the common-sense practices advocated in this book. It has increased my productivity, efficiency, and made budgeting much easier. If you run a business, I can't recommend this book highly enough."

Billy --Amazon
February 7, 2017
Format: Paperback