by Susan Raisanen | Aug 28, 2015 | Lead Management, Lead Tracking System
We are all always looking for the best lead generators for our businesses. In today’s world, marketing is so different from even ten years ago with all the social media and internet marketing, and as business owners, sometimes we do not know where to focus for...
by Susan Raisanen | Apr 15, 2015 | Lead Tracking System, Marketing Tracking Software, Measuring Sales Performance
How Much Does it Cost to Get a Sale? I don’t know what the cost to get a sale is for you or your company, but I certainly know how much it costs for me. If you do not know your own costs, though, I can say with almost 100% certainty, you are losing money. PROOF:...
by Susan Raisanen | Jan 15, 2015 | Lead Tracking System, Measuring Sales Performance, Sales and Marketing Software, Sales Tracking Software
Measuring Sales Performance Consider your business. Do you have these numbers? Tip 7 of 7 – Individual salesperson strengths/weaknesses in company product line It is helpful if you know your salespeople’s strengths and weaknesses when assigning...
by Susan Raisanen | Jan 14, 2015 | Lead Tracking System, Measuring Sales Performance, Sales and Marketing Software, Sales Tracking Software
Measuring Sales Performance Consider your business. Do you have these numbers? Tip 6 of 7 – Numbers and volume of sales for self-generated, previous customers, or referral business (unpaid advertising). These are really helpful numbers to know when you...
by Susan Raisanen | Jan 12, 2015 | Lead Tracking System, Measuring Sales Performance, Sales and Marketing Software, Sales Tracking Software
Measuring Sales Performance Consider your business. Do you have these numbers? Tip 5 of 7 – Gross profits on dollars sold including the cost of the lead. When you look at your profit margins on dollars sold, part of the expense is naturally the cost of...
by Susan Raisanen | Dec 12, 2014 | Lead Tracking System, Measuring Sales Performance, Sales and Marketing Software, Sales Tracking Software
Measuring Sales Performance Consider your business. Do you have these numbers? Tip 4 of 7 – Contract size in comparison with company averages. Knowing the average contract size of your individual salespeople as well as the average contract size of your...