Great post by Seth Godin

If you’re part of the internet age, you’re more than likely a part of the email age. Most of us know what it’s like when those emails start rolling in, emails that are just SPAM or emails that were actually requested. If you want your email to be noticed, be sure you are a welcomed guest. In other words, don’t be sending out email to people just because you have their email address. It’s much more effective if the recipient has actually “opted in” to your list or requested information from you.

Seth Godin posted a great list of 36 Things to Check Before You Send That Email, and I figured you would benefit from it as well. Obviously, you’re not going to run through the checklist every time you send an email, but the point is that you are aware of using email etiquette in order to better aid you in having your emails opened and converted to sales!

Email checklist : Before you hit send on that next email, perhaps you should run down this list, just to be sure:

  1. Is it going to just one person? (If yes, jump to #10)
  2. Since it’s going to a group, have I thought about who is on my list?
  3. Are they blind copied?
  4. Did every person on the list really and truly opt in? Not like sort of, but really ask for it?
  5. So that means that if I didn’t send it to them, they’d complain about not getting it? See #5.
  6. If they wouldn’t complain, take them off!
  7. That means, for example, that sending bulk email to a list of bloggers just cause they have blogs is not okay.
  8. Aside: the definition of permission marketing: Anticipated, personal and relevant messages delivered to people who actually want to get them. Nowhere does it say anything about you and your needs as a sender. Probably none of my business, but I’m just letting you know how I feel. (And how your prospects feel).

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