No More Wondering About What to Include in a Direct Response Ad!
If you are like most entrepreneurs, when you start writing ads at first you have no idea what to include in a direct response ad. We’ve been there, too, and then we found Dan Kennedy, his No B.S. Marketing tactics, and other gurus who are well-versed in his ways. This is sure to help get a better response for the ads you put out there.
A handy 10 point checklist for what to include in a direct response ad:
Mark each item present in your ad:
___ 1. Headline Hook relevant to a specific target customer
___ 2. Defines a Problem – Emotionally
___ 3. Offers a Solution
___ 4. Clear & simple single offer presented
___ 5. Answers the question “Why right now?”
___ 6. Call to Action (CTA) – easy with specific instructions
___ 7. Includes guarantee
___ 8. Includes credibility – a testimonial, authority, results
___ 9. Responses Trackable / Measurable
___ 10. You are ready to respond immediately
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