Proper lead management is one of the beginning steps to growing your profits.
Using a system that focuses on certain aspects of your daily activity will increase revenues, and your profits begin with the proper lead management. If you are currently assigning leads by the Round Robin Method or Next One Up, you can probably lower your sales acquisition cost by about 20 – 40% and increase closing ratios dramatically. Watch…
Why Is Lead Management So Important?
Think about this: Do you balance your checkbook? Do you keep score on the golf course? Do you count the beat when playing the piano? Do you weigh yourself regularly?
Consider professional athletes. They know every score, every foul, every penalty, and pretty much every move that was every made on the playing field. In fact, their fans can recite them, too!
A musician learns to count and goes over and over even just one measure until the “numbers” count out right. A golfer keeps track of every hit and type of hit and what club was used and where the ball landed. He takes that information back to the driving range to practice and practice in order to improve.
If you answered “no” to the checkbook question, you probably have less money than you should have. It’s probably safe to say that if you don’t keep score on the golf course, you’re probably not a very good golfer, or not one who is improving in score, anyhow. You’re probably not an accomplished musician if you don’t know how to count the beats in your music. If you do not pay attention to the numbers on the scale, chances are you are overweight.
Business Owners Are No Different
So why would business owners be any different? Same thing! Look at all the successful business owners. They know their numbers! They are tracking their leads, their prospects, their marketing dollars, the cost of goods/services sold, their overhead, their profits…and they are keeping a strong eye on anything that has potential to dip into their profits. And their lead management starts the moment contact is made with that prospect.
You cannot build a good, solid business without the proper systems in place. That’s the reason why lead management is so important.
How about you? Do you have a solid lead management system in place that will allow you to keep your finger on the pulse of the profit points of your lead management?
It’s verifiable that tracking will increase revenues.
Folks, it’s time to Track It To Crack It!