Our Sales Tracking Software, Profit Pro CRM has been featured in the Phoenix Business Journal. They highlighted the success of our customers! Awesome! (Complete text from the Phoenix Business Journal is included beneath picture.)
Entrepreneur: Family business’ sales tracking software puts clients’ profits first.
The Raisanen siblings — from left, Randy, Susan and Warren
Jan 31, 2014, 4:00am MST
By Hayley Ringle
Reporter- Phoenix Business Journal
Email Hayle at firstname.lastname@example.org
A family-owned home improvement company in Scottsdale needed to determine whether its marketing dollars were bringing in the right amount of sales to maximize profit.
It started by simply hiring a person to track the return on investment, but that turned into creating a software solution to eliminate the guesswork.
The idea started with Randy Raisanen at his previous company, Sunvek, where the numbers were tracked by hand. The software, now called Profit Pro CRM, was created in 2001 for his brother Warren Raisanen’s Scottsdale roofing contracting company, Trades Unlimited Inc. Using the software, Warren was able to cut marketing expenses by $100,000 and increase revenue by $400,000 in a little more than a year.
After eight years, other marketers started requesting the software. That prompted the brothers and their younger sister, Susan Raisanen, to build the Profit Finder Pro Software business.
She now serves as president of Profit Finder Pro. Randy is CEO, and Warren is a silent partner. Randy also is president and CEO of Noraxon USA Inc., which uses the software as well.
“If you ask most people how much it costs to get a sale, they have no idea,” said Susan, a former Minnesota teacher and school principal.
The goal is to find the marketing efforts that work best and help companies turn a profit.
Susan points to Tim Leeper Roofing as one of the product’s success stories. The Nashville, Tenn.-based company was making $2.5 million a year before tracking its returns from various business operations. Its revenue increased to $12.5 million within two years following the tracking, Susan said.
The software monitors and manages the company’s teams for the most profit. It costs $197 for a typical company with 10 to 25 users.
Companies enter their leads into the system and track customer sales and correspondence through the software. It includes a customer database and scheduler.
The software, geared to companies that offer a service or product, was first sold in 2008. There are about 300 users now across North America.
Profit Finder Pro is trying to expand its Arizona presence beyond its 10 local customers, which include Distinctive Roofing LLC in Peoria, Northwind Mechanical Heating & Air Conditioning in Gilbert and Premier Kitchen & Bath in Mesa.
Hayley Ringle covers technology and startups for the Phoenix Business Journal.