How Do I Track Marketing?

Common question: How do I track marketing? Is Radio Advertising Worth It? Apply the Track It To Crack It Equation. The only way to make sure your marketing works for you is to track it! Look at how this business owner started to track marketing, and the difference it...

Common Misunderstanding in Measuring Marketing ROI

What Is Wrong With This Study? Just this past week, a company with whom I work with on their advertising, was talking to different radio stations to find a good fit of a station and radio show personality for doing some advertising for their company. The radio station...

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