by Susan Raisanen | Jul 28, 2016 | Business Tips, Marketing
The Key to Creativity The following article about the key to creativity is ethically “swiped and deployed” from an email I received from Chuck Trautman, founder and CEO of the Arizona Marketing Association, a group where I mastermind, learn and exchange...
by Susan Raisanen | Jul 12, 2016 | Business Tips, Lead, Sales, Marketing Tracking Software
The Dignity, Morality, and Overall Goodness of Being in Business Recently I attended Christy Wright’s Women’s Business Boutique seminar put on by the Dave Ramsey organization. One of the guest speakers at the event, Rabbi Daniel Lapin, gave a fascinating...
by Susan Raisanen | Jul 8, 2016 | Business Tips, How Do I Track My Leads, Lead Tracking System, Sales & Marketing Tracking
Who Is Answering Your Phones? For most of us, the first personal contact someone has with our business is via telephone. First impressions speak volumes. Put yourself in the caller’s shoes. When you make a call to a business to ask for their services, you...
by Susan Raisanen | Jun 13, 2016 | Marketing
Word of Mouth Advertising Still Beats All! The following article was taken from Remodeling. Don’t let technology advances and new products fool you: Word of mouth marketing (WOM) is still one of the most popular marketing tools for small businesses. “Word of mouth...
by Susan Raisanen | May 12, 2016 | Marketing
“Often a Bridesmaid, Never a Bride” Recently I attended the GKIC SuperConference in Jacksonville, FL. There were many great speakers and presentations, but my favorites were the ones Dan Kennedy himself gave. Dan has such a dry sense of humor, and his mind...