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Common Misunderstanding in Measuring Marketing ROI

What Is Wrong With This Study? Just this past week, a company with whom I work with on their advertising, was talking to different radio stations to find a good fit of a station and radio show personality for doing some advertising for their company. The radio station...

A Good Closing Ratio – What is it?

‘What is a good closing ratio?’ is one of the most common search questions that brings people to our website every day. The fact of the matter is, though, that there is not one, simple answer. Good or acceptable closing ratios vary from industry to industry, and...

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