by Susan Raisanen | Jul 28, 2016 | Business Tips, Marketing
The Key to Creativity The following article about the key to creativity is ethically “swiped and deployed” from an email I received from Chuck Trautman, founder and CEO of the Arizona Marketing Association, a group where I mastermind, learn and exchange...
by Susan Raisanen | Jul 12, 2016 | Business Tips, Lead, Sales, Marketing Tracking Software
The Dignity, Morality, and Overall Goodness of Being in Business Recently I attended Christy Wright’s Women’s Business Boutique seminar put on by the Dave Ramsey organization. One of the guest speakers at the event, Rabbi Daniel Lapin, gave a fascinating...
by Susan Raisanen | Jul 8, 2016 | Business Tips, How Do I Track My Leads, Lead Tracking System, Sales & Marketing Tracking
Who Is Answering Your Phones? For most of us, the first personal contact someone has with our business is via telephone. First impressions speak volumes. Put yourself in the caller’s shoes. When you make a call to a business to ask for their services, you...
by Susan Raisanen | Jun 13, 2016 | Marketing
Word of Mouth Advertising Still Beats All! The following article was taken from Remodeling. Don’t let technology advances and new products fool you: Word of mouth marketing (WOM) is still one of the most popular marketing tools for small businesses. “Word of mouth...
by Susan Raisanen | May 12, 2016 | Marketing
“Often a Bridesmaid, Never a Bride” Recently I attended the GKIC SuperConference in Jacksonville, FL. There were many great speakers and presentations, but my favorites were the ones Dan Kennedy himself gave. Dan has such a dry sense of humor, and his mind...
by Susan Raisanen | May 10, 2016 | Lead, Sales, Marketing Tracking Software
(This article was posted by Remodeler’s Advantage, and written specifically with the home improvement industry in mind. No matter what your industry is, though, this is helpful.) I’m willing to bet just about every person reading this blog post has Google...
by Susan Raisanen | May 5, 2016 | Business Tips
Why Client Retention is So Important to Your Business The following article about keeping in touch with previous customers was written by Chuck Trautman, the CEO of the Arizona Marketing Association and a Facilitator of Mastermind Groups, including one to which I...
by Susan Raisanen | May 4, 2016 | Business Tips, Marketing
Looking for lead generation tools? The following is a great resource, and I’ve copied the entire article here for you. Credits belong to John Jantsch at Duct Tape Marketing. John Jantsch is a marketing consultant, speaker and author of Duct Tape Marketing, Duct...
by Susan Raisanen | Apr 12, 2016 | Lead, Sales, Marketing Tracking Software, Sales Tracking Software
Why Do Some Salespeople NOT Track? There are some salespeople who do not track, and have no interest in tracking. It is possible that tracking has been held over them as more of a threat than an aid to increased sales. We Respect What We Inspect It is pretty much an...
by Susan Raisanen | Mar 21, 2016 | Closing Ratios, Lead Management Software, Sales Lead Management
How Do I Increase Closing Ratios When I Don’t Have a Customer List? Fostering a relationship with your previous customers is the best way to increase closing ratios, but if you are new to sales and you don’t have an existing customer base, never fear!...
